January 23, 2001

The competition side of the snowboard scene the has been pretty much same-same for the last couple of years. We feel it�s time to set the snowball in motion again. The RUSTY BATTLE OF THE TWIN TOWERS to be held March 17, 2001, with the collaboration of the corest snowboard Brand ALLIAN, will revolutionize people's view on snowboard as a lifestyle sport. It will be a truly competitive event but with the spirit of freeride and friendship sessions. Elements never seen in the snowboard competition community before will take place.In Rider Cup (golfers only) countries and continents compete.

We are now putting together some of those ideas are transformed into a snowboard contest, in the RUSTY BATTLE OF THE TWIN TOWERS.

Besides being something that catches the eye RUSTY BATTLE OF THE TWIN TOWERS symbolizes the ski jumping towers on the arena. It also illustrates that there is more than one reason for the riders to come here and compete. The first, and maybe the most obvious, reason might be the opportunity to compete for one's mother country/continent. The second reason can be not only the price check, 100 000 SEK for this first year but also the strange experience the riders and invited are going to know� All will be accomodated in the big jail of Falun� Yeah, mini ramp and huge party is on the schedule, the brotherhood is a priority and we want the riders unify as a family. And that is the core in this event: to attract the best riders. To say the least, indications show that this might be the competition that sets the standard for going big and going in style this winter.

THE CONTEST The riders will compete in a new type of competition format. All will take place during jams/riding sessions with a competitive edge. Best trick, biggest air, best line, slopestyle and other disciplines will decide who is crowned overall champ. The riders are judged by maybe the best jury in the snowboard world right now, they are judging themselves. The riders are handpicked from all over the planet. Jacob S�derqvist, well known world class rider for years, invites team captains from each continent and the captains bring the four best riders from that continent to the competition. With the knowledge that this might be the competition this winter the riders will push the limits further than ever in their efforts to make the covers on the leading magazines and to being seen on TV.

ORGANISATION Falun has a long tradition of hosting successfully arranged contests on snow, such as cross country skiing (World Championships etc), ski jumping and some serious snowboard contests as well. The ski jumping arena holds something like 10 000 spectators and is ideal for exposing spectacular performances and create a good atmosphere between riders and the crowd, not to mention the media's relaxed contact with the best riders in the world. With more than 13 years of experience in competing in and organizing snowboard events the people behind RUSTY BATTLE OF THE TWIN TOWERS is the guarantee for making it one of the best, if not the best, invitational snowboard contest ever. To make sure the conditions for world class performances are right David Ny and Jacob S�derqvist will shape the jumps. David shaped the legendary pipe & quarter in Riksgr�nsen that took Ingemar Backman to covers on every Snowboard Mag worth mentioning. He also shaped the Arctic Challenge quarterpipe this year and he is on the pay roll for both FIS WC and the olympic games. Together with Jacobs's experience from competing with the very top they make the perfect shaping duo.A big motocross show will also warm the crowd with the Fredrik Hedman crew, the craziest motor stuntmen on ice. CHILLI video team, co sponsor and broadcaster of the Artic challenge, will assure full coverage of the event�s images on their TV program CHILLI FACTOR.

Invited team captains Canada: Kale StepHens Europe: Jean "Babs" Charlet Scandinavia: Ingemar Backman USA: JOHN SOMMERS

For further information, media plan etc, please don�t hesitate to contact :

Marika Borg, Girlie Production

[email protected] or call +46 708 88 74 02