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PR: Fila Partners With Switch Manufacturing
(May 15, 1997)


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San Francisco, CA (May 15, 1997) - International footwear giant Fila has entered into a partnership with Switch Manufacturing to produce boots compatible with the Switch system. Fila Outdoor of Boulder Colorado is currently prototyping Switch Compatible boots that are scheduled to become available for the 1998 season.

"We spent months interviewing riders, representatives from resorts and industry insiders. It was obvious that step-ins had gained momentum and would play a major role in the future of snowboarding" says Dave Claflin from the Fila Outdoor marketing department. "We evaluated several systems and found that Switch had the ultimate combination: strong technology, commanding market share and the level of support was far beyond other companies we looked at".

Claflin expressed Fila's intent to produce a range of technical boots that would appeal to the evolving rider styles of today. "Fila's roots have been in technology since its creation in Italy in 1911. Our focus is to produce technically advanced boots to satisfy riders from the beginner to the most demanding pro."

Switch welcomes the latest addition to its family of boot partners, furthering the binding company's commitment to offer both the rider and retailer the widest choice in style and fit. Fila joins the Switch Compatible family that includes Vans, Nice, Exo, Duffs, Raichle, Titan, Heelside, Nidecker, Gordo and Flexible.

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