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PR: Ride Inc. Unites Winter Sports And Manufacturing Divisions
(May 9, 1997)


PR: Pacific International Enterprises Inc.& Third Rail Cancel Merger (5-2-97)
PR: Morrow Snowboards reports first quarter and pre-season order records (4-29-97)

PRESTON, Wash., May 9 -- Ride Inc. (Nasdaq: RIDE) announced today the new organization of its Winter Sports and Manufacturing divisions. "Ride's Thermal Cap and Misty Cap light boards are on fire. By aligning the two divisions, Ride will bring such high performance technology to dealers and riders even faster," stated Robert Hall, president and chief executive officer.

The joint division of Winter Sports and Manufacturing will be led by Bruce Manke, Ride senior vice president. Manke, based in Preston, Washington, will continue to oversee Ride's Administrative division.

Girish Govind, production and quality control manager for the Ride Manufacturing facility, located in Corona, California, has been promoted to the newly created position of vice president of manufacturing. Girish, who graduated from California Polytechnical Institute in Pamona, California, with a degree in Industrial Engineering, has been a part of the manufacturing facility since October 1992. He has held positions including quality engineer, production engineer and director of quality control.

Since 1995, David Janes has successfully contributed to the growth and development of a number of technologically advanced products while overseeing the Company's state of the art board manufacturing facility in Corona, California. Janes will continue to consult with the Company on advanced manufacturing technology issues.

Strengthening Ride's presence internationally, Bernard Gervasoni will relocate to Grenoble, France where he will lead Ride's advanced engineering efforts as well as support Ride's growing European business.

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