Ride Restructures & Appoints Bruce Manke As President
(September 11, 1996)

The company also announced that it has entered into negotiations to sell the excess inventory sales segment of C.A.S. Sports International, Inc., a subsidiary, to a management-led group of C.A.S. Sports employees. The company will retain all other aspects of the subsidiary's business operations. The transaction is subject to the negotiation of a definitive agreement and customary due diligence procedures. The announcement was made by Bob Hall, CEO and President of Ride, Inc.

"Today, Ride is a major player in the exploding snowboarding market, due to its strong product line of respected brands and its wealth of talent," said Hall. "With the organizational changes we are announcing today and the anticipated sale of C.A.S. Sports' excess inventory business, we still be better equipped to service our core businesses the manufacturing and marketing of superior snowboards and quality apparel. We will be able to focus our attention on what we do best. Finally, we will harness our existing talent and bring in new expertise to enhance our design and production capabilities. Bruce Manke is one of those experts. He brings many years of expertise to the table and will play an integral role in our efforts. I am pleased to have him on the team."

Ride, Inc. acquired C.A.S. Sports in August 1994. Historically, C.A.S. Sports has marketed entry-level snowboards and related products under various brands and on a private label basis primarily to regional sporting goods stores and large-format retailers. In addition, C.A.S. sells snowboards and related products on an OEM basis to other snowboard companies and buys excess snowboard and sporting good inventories from manufacturers and sells products to retailers throughout the world.

"With the spin-off of C.A.S. Sports' excess inventory business, we can now put all of our energy into our number one goal of being the best snowboard company in the world -- which is really our heart and soul," stated Tim Pogue, President of Ride Development. "This is good news for our consumers and our retailers, who are demanding the best that we have to offer. This will be an opportunity to re-dedicate ourselves to serving those who have been critical to our fast growth," he continued.

In the new organization structure, Ride will have six divisions headed by division presidents, all reporting to Hall. These divisions will include: Ride Winter Sports and Administration, Ride Development, Ride Manufacturing, Ride Apparel, Ride International and Ride Finance.

Manke, previously Vice President of Operations at Salomon/North America, and Executive Vice President of Allegra, Inc. d.b.a. Vuarnet-France, will be responsible for all sales and marketing efforts at Ride Winter Sports for boards, boots and bindings. In addition, Manke will be responsible for Ride Administration (MIS, physical distribution, customer service and human resources).

Prior to joining Ride, Manke lived in Russia and Poland, managing the Polish American Trade Group, a company which fosters trade between the two countries. He and Hall worked together at Salomon and Vuarnet, overseeing the expansion and growth of both companies.

Tim Pogue, a company founder, becomes President of Ride Development, the division guiding the design and development of Ride's future products. In this position, Pogue will also be the central liaison to the snowboarding industry, expanding the company's present channels of communication.

Dave Janes, Jr. continues as President of Ride Manufacturing, turning out state-of-the-art Thermalcap(TM) boards and equipment. Robert Marcovitch, former president of C.A.S Sports becomes President of Ride Apparel and Ride International. Marcovitch will manage Ride's rapidly growing international sales, in addition to leading the SMP and Cappel apparel businesses.

Scott Stewart will continue as Chief Financial Officer.

Ride, Inc., with headquarters in Preston, Washington, was established in 1992. Today Ride, Inc. is a leading designer, manufacturer and marketer of snowboard equipment and young men's apparel for mountain and street under the brand names Ride, Liquid, 5150, Preston, SNIP Clothing and Cappel. Ride's snowboard products have become today's industry standard for performance and functional design. The company employs over 350 employees.