As of June 15th, 1997, Ride has accepted orders totaling approximately $26 million for 1997 shipments.* North American orders totaled $17 million (64%) while international orders totaled $9 million (36%).* Orders for snowboards, boots and bindings accounted for $20 million (76%) while orders for apparel and accessories comprised the remaining $6 million (24%).* These amounts include the pre-season orders of Device Manufacturing, Inc. which was acquired by the Company on June 11, 1997. Ride's 1996 pre-season orders, excluding $8 million in orders from the C.A.S. Sports close-out and brokered O.E.M. businesses sold in October, 1996, were approximately $48 million. As anticipated, the majority of the decline in pre-season orders occurred in the Japanese market due to the soft market conditions and excess inventories in that market.

"We have made substantial reductions to our operating expenses over the past several months in addition to leveraging our excess capacity at the Preston location," said Scott Stewart, Chief Financial Officer. "We have taken steps to consolidate duplicate tasks throughout the company and streamline our operational structure for the future."*

"Retailers have asked us to offer our closeout inventories to them, and not to brokers. While this negatively impacts 1997's pre-season bookings, it is the right thing to do for our retailers and the Ride brands," said Bob Hall, President and Chief Executive Officer. "Ride's brand strength is growing, based primarily on the technical performance of our equipment. Our dealers have told us they have reduced their pre-season bookings as a result of the excess inventories currently in the marketplace, but they expect to place additional orders during the season, especially of high-end products," stated Hall.* "Ride's state-of-the-art 'Thermal' factory is domestic," noted Hall, "and is a key component in our 'rapid-response' reorder plan to meet our dealers' demands."*

* Denotes a forward looking statement. To the extent this press release discusses financial projections, information of expectations about the Company's products or markets, otherwise makes statements about the future, such statements are forward looking and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the statements made. Factors which could cause future performance to vary from current expectations include, but are not limited to, order cancellation, changes in the competitive environment, industry and product concentrations, dependence on third-party supply and selling efforts and other risks outlined in the Company's Forms 10-K and 10-Q as filed with the Securities and Exchange Commission.