New Study Track Snowboarder Preferences

6/14/99

(Press Release)–The Ponzi Group recently completed its Board-Trac Snowboarding Study which examines hardgoods and softgoods brand preferences, shopping habits, core sport and crossover sport participation, as well as influences on buying decisions. (See the upcoming volume eleven number one issue of SNOWboarding Business for info on who flies and who frys.)

The study includes results from 1,154 surveys completed by snowboarders, 65 percent of whom snowboard more than eleven days per season. Participants were from all over the world with the majority of participants from the United States and Canada. Results include current snowboards owned, number of snowboards owned, and coolest brands on the market. Favorite apparel brands are also included in the survey covering such items as T-shirts, jeans, shoes, boots, outerwear, watches and sunglasses.

"The goal of our vertical Board-Trac studies is to provide information focused on core participants in these sports," says Angelo Ponzi, founder of Board-Trac and president of The Ponzi Group. "Gaining a better understanding of their needs, wants, motivations, and influences allows our customers to better target their marketing efforts to their core customers."

The survey also addresses pricepoints for both hard- and softgoods, where purchases were made (stores, catalog, or Internet), influences that drive brand purchasing decisions, and other information designed to provide manufacturers, retailers, and other organizations targeting this segment with insight into this every changing market.

The Board-Trac Snowboarding Report is now available and is priced at 1,250 dollars. Other studies available from Board-Trac include Skateboarding, WaveRider, and its original Youth Report.

For more information contact Angelo Ponzi at: (949) 858-9095, e-mail [email protected]; or visit the Web site at: www.board-trac.com.