PR: Brothers Boards Launches Online Shop
by John Stouffer
(8-31-98)

(Press Release, August 27, 1998)Brothers Boards Online (www.brothersboards.com), a virtual board shop that represents a quantum leap in the quality of online shopping for snowboarders, has recently been launched. The online store displays a massive inventory of boards, boots, bindings, outerwear, and accessories through an innovative design created to make shopping on the Web faster and easier than ever. Additionally, the inventory includes skateboard gear and accessories.

Brothers Boards Online is a strategic partnership between Brothers Boards, a nationally renowned boardsports retailer operating on Colorado's Front Range, and The Shop Interactive, a full-service, new media group headquartered in Boulder, Colorado.

"The concept behind BBO is to go way beyond being just an online catalog or mail-order house," said Branden Peak, general manager of Brothers Boards Online. "We're taking the attitude of Brothers Boards and its four years of really servicing snowboarders and bringing it online. We want people who shop at the site to know who rides for Brothers Boards and generally get the feeling that they walked into the store. We're trying to be as unlike a catalog as possible."

Online shoppers will appreciate groundbreaking features, like the ability to view their product and dollar totals while they shop, as opposed to leaving the store to view a cart. Also, an advanced budget application lets riders enter and track the amount remaining in their budget as purchases are made.

The store's innovative administration tools, part of The Shop Interactive's e-Toolbox, allow representatives from Brothers Boards to enter new products and delete discontinued items immediately from the store's "online inventory". The entire store, which includes a comprehensive list of events, action photos, and animated sequences of Brothers Boards' team members, can be updated by anyone, with or without knowledge of programming languages. The result is an online store that can update inventory, product shots, prices, and other content in an instant.

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