Nitro Moves Again:
Company, staff to move in with Tecnica in New Hampshire.
9/22/98
By John Stouffer

Less than two weeks after SNOWboarding Business visited Nitro's Norwalk, Connecticut offices, it seems the snowboard company will be moving again. This time it will be heading to West Lebanan, New Hampshire--and into the Tecnica offices.

Nitro is 50-percent owned by Dolomite, which became a wholly owned subsidiary of Tecnica earlier this summer. Nitro had moved to Connecticut at the beginning of the year after its owners ended the distribution contract they had with Hood River, Oregon-based Da Kine. The move to Connecticut merged the Nitro offices with Dolomite's U.S. operations.

According to Tecnica U.S.A. President John Stahler, both Nitro's and Dolomite's staffs will be moved into the Tecnica

"We'll help them with computers, warehousing, and money management," says Stahler of the new Nitro and Dolomite staffs. "Nitro will continue with its own product and sales staff."

It is uncertain at this time whether these staff members will become employees of Tecnica, or will continue to be paid by their European owners who had run the U.S. operations as wholly-owned subsidiaries

Stahler admits that the move will be challenging, but believes that his staff will be able to assist the new organizations. "We know what we're doing, and we're usually the first to admit when we make a mistake," he says. "We always emphasize product, product, product."

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