By Press Release

August 3, 2000

CANADA�S TOP ACTION SPORTS HEROES HIT THE STREETS OF CALGARY AT THE ULTIMATE ACTION SPORTS AND MUSIC FESTIVAL MOLSON CANADIAN ROCKS DV8 - JULY 29 - 30, 2000

FOR IMMEDIATE RELEASE: Toronto, July 18, 2000 � In less than two weeks, Canadian action sport heroes from five different disciplines; snowboarding, freeskiing, skateboarding, BMX biking and in-line skating, will be in Calgary to compete in the much anticipated Molson Canadian Rocks DV8.

The two-day action sport and music festival will take place at the Olympic and Municipal Plazas in downtown Calgary on July 29 and 30. The Calgary event is the first of three Molson Canadian Rocks DV8 tour stops, which will award a total of $150,000 in tour prize money. Athletes will compete along side an outstanding line-up line up of bands and DJs including tour headliners Sloan.

PLAYSTATION QUARTER-PIPE ATHLETE OVERVIEW Fifteen male snowboarders and six female snowboarders have been selected, along with six of their freeskiing counterparts, to compete on the massive 60-foot high ramp that will have over 100 tonnes of real snow� all right on the steps of Calgary�s City Hall! Expect to see athletes boost aerial maneuvers up to 15 feet above the ramp�s 20 foot high lip.

Riders to watch for include: Sims World Snowboarding Championship silver medallist and Calgary�s own, Justin Lamoureux, U.S. Grand Prix winner Rob Kingwill and last year�s Molson Canadian DV8 champion and local Calgary rider, James Beach. Here�s the line-up:

SNOWBOARDERS - MEN:
LAST NAME FIRST NAME SPONSOR
AUBRY David Ride Snowboards
AUTHIER Gabriel Ride Snowboards
BEACH James Skaters
DESCHENES Guy Westbeach
FULTON Jesse Arnette,Billabong
GUINN Jonas K2 Snowboards
HARDINGHAM Andrew Option / NFA
KINGWILL Rob Nike
LAMOUREUX Justin 686 Enterprises
MAITLAND Chris Freewheelin�
PARKER Jamie Ride Snowboards
PARKER Travis Sessions
ROY Ian Ride Snowboards
SCOTT Mikey Ride, Oakley
SLOVANEK Kelly

SNOWBOARDERS - THE WOMEN:
LAST NAME FIRST NAME SPONSOR
BURKE Stacey Westbeach
DROUIN Candice Salomon/Helly Hansen
DUNN Kim Sims Snowboards
JORDAN Sara Ripzone Clothing
McALPINE Lyndsay Burton Snowboards
WAGNER Leah Forum Snowboards

Accompanying the snowboarders on the PlayStation Quarter-Pipe will be six freeskiers selected for their style, tricks and big air. Watch for last year�s Molson Canadian DV8 champion, Toben Sutherland, who will be back to defend his title. McCAIN PIZZA POCKETS VERT RAMP & STREET COURSE SKATEBOARDERS
The McCain Pizza Pockets Vert Ramp is 48 feet wide, 60 feet long, 13 feet high and features huge 6-foot roll-in extensions, allowing competitors to rise up to 12 feet out of the pipe � making this the biggest and best ramp in Canada. Skate, BMX and In-line action will also be featured on the event�s street course where a series of jump boxes, ramps and rails allow for riders to showcase their street skills as well.

SKATEBOARDERS - VERT:
The vert and street competitions will showcase the incredible talent and skills of some of North America�s best skateboarders, BMX bikers and in-line skaters. Watch for Canadian skating icon, Rob "Sluggo" Boyce along with Mike Prangnell and Barry Walsh.

LAST NAME FIRST NAME SPONSOR BOYCE Rob "Sluggo" United/World Industries
PRANGNELL Mike United/Eternal
STEGGLES Chris SK8 / Emerica
TOWNSEND Mike Pro Rider Eyewear
WALSH Barry Globe Shoes

SKATEBOARDERS - STREET: LAST NAME FIRST NAME SPONSOR
GAVIN Alex NFA
HERON Jordan Eternal Skateboards
LOGAN Jeff The Boarding House
PRANGNELL Mike United/ Eternal
STEGGLES Chris SK8 / Emerica
WALSH Barry Globe Shoes

Molson Canadian Rocks DV8 in Calgary is one of three nationally televised events that will take place across Canada in 2000. After Calgary, the event will take over the nation�s capital, Ottawa, Ontario on September 9 and 10, then hit the streets of downtown Saskatoon, September 16 and 17.