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PR: K2 Inc. Reports Record Sales and Earnings for the Second Quarter
(July 20, 1997)


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Oakley's Magical Mystery Tour (6-17-97)

LOS ANGELES----July 21, 1997--K2 Inc. (NYSE:KTO) Monday reported another record quarter. For the three months ended June 30, 1997, net income climbed 24 percent to an all-time high of $8.7 million, or 52 cents per share, from $7 million, or 42 cents per share, a year ago. Sales, propelled by a 26 percent increase in sporting goods and other recreational products, rose 20 percent to a second quarter high of $171.5 million.

Sales and net income for the six months ended June 30 increased 14 percent, to $343.1 million and 24 percent, to $14.5 million, respectively.

Commenting on the second quarter results, Richard M. Rodstein, president and chief executive officer, said: "Earnings at all of our sporting goods businesses that are seasonally important in the June quarter showed double-digit growth.

"This broad based improvement was again led by higher worldwide shipments of K2 softboot in-line skates. Sales of this innovative product line soared 85 percent over the year-ago period as the enthusiast continued to purchase more high performance softboot skates in both the domestic and European markets.

"Also contributing to the improvement in sales and earnings were increased shipments of K2's innovative shaped skis, which captured leading market shares in the recently concluded ski season. Despite a tough comparison which included a special one-time promotional program a year ago, worldwide shipments of our Shakespeare fishing tackle business jumped 22 percent in this year's quarter, the seasonally strongest period for Shakespeare's fishing tackle products.

"Cost containment and a richer sales mix propelled our Stearns active water sports business to double-digit earnings growth on a modest sales improvement. Sales were mixed at our seasonally weak other sporting goods and recreational products businesses -- full suspension mountain bikes and active apparel.

"Early last week, we extended the brand by introducing K2 Bike, a line of full suspension mountain bikes replacing the ProFlex brand and employing groundbreaking, proprietary Smart Shocks which incorporate piezoelectronics technology, similar to that used in our K2 Four deep sidecut skis. As a result, ProFlex bikes were shipped at closeout prices which negatively affected earnings.

"Despite a decline in second quarter shipments, our snowboard business has experienced an increase in orders over the prior year, led by growing demand for our step-in bindings and innovative boards."

Rodstein added: "Our industrial products group reported improved sales and earnings at each of the three businesses comprising the group. Strong demand for fiberglass poles and military antennas together with increased manufacturing efficiencies produced sharply higher earnings at our Shakespeare Electronics and Fiberglass business. Simplex and Monofilament benefited from moderately higher sales."

K2 Inc. is a leading designer, manufacturer and marketer of brand name sporting goods, recreational and industrial products. The company's sporting goods and recreational products include well-known names such as K2 and Olin alpine skis, K2 snowboards, K2 Exotech and K2 Endotech in-line skates, Stearns sports equipment, Shakespeare fishing tackle, ProFlex and K2 mountain bikes, Dana Design backpacks, K2 Outdoor backpacks and Hilton active apparel.

K2's industrial products include Thermo-ply residential insulative sheathing and, under the Shakespeare brand, extruded monofilaments, marine antennas and fiberglass light and power line poles.

K2 INC.
SUMMARY OF OPERATIONS
(unaudited)
(In thousands except for per share figures)
                          Second Quarter          Six Months
                          ended June 30           ended June 30
                          1997        1996        1997        1996
Net Sales            $ 171,522   $ 143,373   $ 343,063   $ 302,226
Cost of products
 sold                  120,376     102,157     245,536     219,627
         Gross profit   51,146      41,216      97,527      82,599
Selling expenses        22,891      16,569      45,282      35,701
General and
 administrative
 expenses               12,926      12,428      26,196      25,502
   Operating income     15,329      12,219      26,049      21,396
Interest expense         2,679       2,297       5,198       4,729
Other income, net           63        (335)       (228)       (632)
   Income before
     provision for
    income taxes        12,587      10,257      21,079      17,299
Provision for income
 taxes                   3,900       3,280       6,530       5,535
   Net income         $  8,687   $   6,977   $  14,549   $  11,764
Per share data: 
   Net income         $   0.52   $    0.42   $    0.87   $    0.70
   Cash dividend      $   0.11   $    0.11   $    0.22   $    0.22
Average shares
 outstanding            16,703      16,742      16,714      16,731

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