Approximately fifty industry representatives

Robert Negron, NorCal sales rep for Dragon, Duffs, and Volcom smiles for the cameras with Alister Craft of Reef Brazil.

and pro riders along with over a dozen TransWorld Media employees packed "The Cafe" at East 25th and E St. in Encinitas, California September 8 for a sneak preview of the latest snowboard film, Snowblind.

Advertising Sales Manager Charlie Anderson manned the two gas grills, one cooking up meat while the other held meatless delicacies. And what's a TransWorld party without the beer? Companies present included Da Kine, Dragon, Etnies, Joyride, Lamar, Mantra, Nixon, Ride, Snow Summit, Surf Expo, and Volcom.

After tummies were full and heads were a little cloudy,

A cross-eyed Kevin Jones waits for his burger with Cole Taylor and Lamar Team Manager John West.

the flick was finally shown on the big screen TV. Snow Blind offered up sick lines and unbelievable hits by Darren Cingel, Kevin and Jeremy Jones, J.P. Walker, Bryan Iguchi, and others. Breaking up the monotony of watching epic snowboarding, the film features a day with Jason Brown and a Jamie Lynn profile. Here's a clue: Lynn likes cats. All in all this second annual TransWorld SNOWboarding video premiere was a

Steve Astephen of Mantra, pauses his conversation with Chico Bukovansky of Da Kine to pose for a quick pic.

good way to ease into the mayhem of ASR and the madness that awaits. -Robyn Hakes

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