PR: Ride Sports Licenses Device Binding to Atomic/Oxygen
9/28/98

PRESTON, Wash., Sept. 28 -- Ride Sports (Nasdaq: RIDE), a leading manufacturer and marketer of snowboard equipment and accessories, wakeboards and related products, announced today that it has signed a licensing agreement with Atomic Austria GmbH to market Ride's patented Device step-in snowboard boot and binding interface under Atomic's Oxygen brand.

"We are very pleased to welcome Oxygen as a new step-in partner," stated Robert Marcovitch, Ride's President and Chief Executive Officer. "Oxygen's global presence will certainly help authenticate the Device interface worldwide." "Oxygen is a major player in the snowboard market," added Scott Mavis, Ride's Vice President of Marketing. "They have the knowledge, products, image, and distribution that will strengthen the popularity of the Device step-in interface in Europe as well as the rest of the world."

Christian Jager, Product Manager for Oxygen said, "We truly believe in the Device step-in interface as it is the most advanced system on the market, it is well tested, and is established in key markets. Comfort is one important argument for a step-in system, but the most important aspect is performance during riding. This is what sets the Device interface apart from the rest of the field."

Established in 1992, Ride is headquartered at the foothills of the Cascade Mountains, in Preston, Washington. Ride is a leading manufacturer of contemporary sports equipment, including snowboard equipment, wakeboards, and apparel under the brand names: Ride, Liquid, 5150, Smiley Hats, SMP and FullTilt.

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