For the first time in public, a selection of images from The Crystal Awards collection will be placed on view at the Crystal-gallery during the infamous inner city contest, freestyle.ch, in Zurich, 19-22 September.
Devised by Dani Kiwi Meier, The Crystal Awards is an elite snow photography competition that emphasises the concept of ‘pure imagery’. During the winters of 1999 and 2000, over twenty of the world’s most eminent snow photographers, including Trevor Graves, Jeff Curtes, Richard Walch, Peter Mathis, Patrick Armbruster & Justin Hostynek, formed two-man teams with some of the greatest names in snowboarding – Andrew Crawford, Daniel Sappa, Josh Dirksen, Dave Downing, David Vincent & Jay Nelson, amongst others.
After shooting up to 100 rolls of film in the designated resort for one week – 1999 St Anton am Arlberg (AUT), 2000 St Moritz-Grabünden (SUI) – the teams viewed their developed content in secrecy. The photographer and athlete had to then carefully select just one image that captured the essence of each pre-determined category, such as Jibbing, Black & White, Landscape & Portrait. The teams themselves, along with industry invitees, sponsors and the online public, judged the submissions at the grand finale – The Awards Ceremony.
Crystal-gallery will expose over 100 Crystal Awards images of 1999/2000, from the winning shots, to nominations, and previously never-seen archive material. Slide shows will link together some of the very best sequences of the contest; video and Internet will provide access to view The Crystal Awards in a broader spectrum. Opportunities to purchase prints will also be available.
Freestyle.ch organiser, Erwin Fluri, believes that ‘The Crystal-gallery brings an essential credibility to freestyle.ch, developing further the freestyle dimension of Europe’s best street and snow show.’
For 2002, The Crystal Awards will extend its credibility in the field of snow to the surfing and skateboarding world, under the guidance of its management team at EASE ltd. Visit www.crystalawards.com for the latest update on locations, dates and teams on all three board sports for the coming year.
22.00-01.00 Friday/Saturday (party nights)
(excl. party nights)
EASE Office: p: + 39 02 5830 6910